King of Pops tasked Dagger with creating a video-based campaign to highlight the catering arm of their business. Using a comedic approach, the creative team set out to make a broadcast worthy spot to live on the King of Pops home page. Three distinctly zany scenes were concocted to speak to King of Pops' message that King of Pops catering is for every event, no matter how strange it may be.
Mizuno & BCRF, Project Zero Campaign Trailer
Roles: Director, DP & Editor